A method for telling a conceptual story about a user’s interaction with your website, focusing on the what, how, and why.
To communicate a design idea by telling a story about a specific interaction that a system supports. Through creating user scenarios, you’ll identify what the user’s motivations are for coming to your site as well as their expectations and goals. User scenarios also help the team answer questions about what the product should do as well as how it should look and behave.
How to do it
- Determine a persona or user group to focus on.
- Begin to list out the user’s goals, motivations, and the context/environment in which they interact with your site.
- Put the details you came up with in step 2 into a story format that includes information about who they are (persona or user group), why they are using your site (motivations), where they are (context), what they need to do (their goal), and how they go about accomplishing their goal (tasks). Keep in mind, the more realistic details you add, the richer and more useful your story becomes for helping in understanding your user’s behaviors.
- Share the user scenarios you’ve written with the larger team for feedback and refinement.
Example from 18F
- “Choose design over architecture” Kane Baccigalupi.
Applied in government research
No PRA implications. No information is collected from members of the public.