What it is
A simple reference model that correlates existing and potential interfaces with user behaviors.
Reasons to use it
To help designers anticipate how design decisions might facilitate future behaviors.
Small: 1–2 hours
How to do it
Create one three-columned table per persona. Label the columns “Past,” “Present Behavior,” and “Future.”
In the middle column (Present Behavior), list current user behaviors and pain points broadly related to the project, one per row.
In the left-hand column (Past), list the products, services, features, and/or interfaces that the user encounters as they go about what’s listed in the Present Behavior column.
In the right-hand column (Future), list possible products, services, features, and/or interface elements that in the future might change behaviors and pain points in the Present Behavior column.
Applied in government research
No PRA implications. No information is collected from members of the public.
- Book available for purchase: Mental Models: Aligning Design Strategy with Human Behavior. Indi Young.
- “The Secret to Designing an Intuitive UX : Match the Mental Model to the Conceptual Model.” Susan Weinschenk, UX Magazine.