Affinity diagramming


What it is

A way of finding themes in collections of ideas, quotes, or observations.

Reasons to use it

To draw out insights from qualitative data quickly and collaboratively.

Time required

Small: 1 hour

How to do it

  1. Record ideas, quotes, or observations from interviews, contextual inquiry, or other sources of research on sticky notes.

  2. Place the sticky notes on a white board (in no particular arrangement). Move the sticky notes into related groups.

  3. Use larger notes (or white board markers, if you're using a white board), to write titles or catch phrases for each group.

Applied in government research

No PRA implications. This method may use data gathered from members of the public, but does not require their involvement.

Additional resources