What it is
A way of finding themes in collections of ideas, quotes, or observations.
Reasons to use it
To draw out insights from qualitative data quickly and collaboratively.
Small: 1 hour
How to do it
Place the sticky notes on a white board (in no particular arrangement). Move the sticky notes into related groups.
Use larger notes (or white board markers, if you're using a white board), to write titles or catch phrases for each group.
Applied in government research
No PRA implications. This method may use data gathered from members of the public, but does not require their involvement.
- An explanation of what affinity diagramming is and how to do it. The Usability Body of Knowledge, a product of the User Experience Professionals’ Association.
- An explanation of affinity diagramming. Information and Design.